The Oriflame Northeast Influencer Yatra is rapidly building momentum, positioning itself as the nation's leading Whosthat initiative while creating new avenues for women and the youth. As India’s creator economy continues to surge, the Oriflame-supported Whosthat360 North East Influencer Yatra has captured attention across the country. This regional influencer campaign stands out as a crucial launchpad for emerging talent, young people, and women throughout the Northeast.
After leaving a strong impression in key hubs such as Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, and Itanagar, the Yatra is currently heading toward Siliguri and Durgapur. The journey is set to wrap up with a grand finale in Kolkata.
Each location attracts thousands of students, beauty enthusiasts, and local influencers, fostering a lively environment focused on community, commerce, and creativity. The Oriflame Beauty and Wellness Partner Truck acts as the focal point of the tour, hosting product showcases, skincare workshops, creator auditions, and live beauty masterclasses. Through this mobile unit, attendees gain hands-on experience with Oriflame's range of wellness, cosmetic, and skincare products, while picking up industry insights and product knowledge.
The Yatra is designed to empower students, creators, and women across a variety of sectors, such as travel, food, fashion, beauty, lifestyle, and wellness. Beyond offering a stage to showcase talent, the program encourages participants to explore sustainable entrepreneurial opportunities.
Commenting on the Northeast Yatra, Vaibhav Sehgal, CEO of Red Pixels Ventures Limited, said, "At Whosthat360, we believe stories are strongest when they come from real people and real places. The Northeast Yatra is not just another IP, it's a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities. "
Attendees have the chance to utilize Oriflame's Brand Partner Program to start their own businesses, build independent revenue streams, and earn flexible income by promoting high-quality products. This initiative is instrumental in promoting financial independence, particularly for women.
Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, added, "The idea of entrepreneurship is becoming more practical. It is no longer just about starting something independently, but about choosing models that allow you to begin with lower risk and grow over time. As more people look beyond the 9-to-5 and seek flexible business opportunities, the need for simpler, more accessible models becomes even more important. Markets like the Northeast are an important part of this shift, with a strong and growing interest in new opportunities. "
The Yatra continues to build momentum, successfully bringing talent from Northeast India to a national stage while igniting a new wave of creator-driven entrepreneurship across the country.
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